On Jan 18th 2022 Woolworths (largest s/market in Aust) sent out 2.8M customer emails with links to a landing page where Rewards customers’ could view their personalised member annual statement video (This was the first version of the campaign).
The video is rendered in real time using only the power of the viewers device. The player will source files from our server, and we won’t have seen any “Woolies" customer data. In the demo you’ll see we have built in a configurator. The config has fields populated with default data on page load, but you can change any of the data and the updated video will be available to watch instantly.
Type your name (Olav) or any other name in place of “Bernadette". We have 21 000 audio name greeting files available in the platform, but any obscure names we don’t have recorded plays as "Hello there..." But that customer will still see their name animated in text. The player imports fonts, image files and audio files from our server, all in real time.
Additional customisation - many Woolworths customers have varying amounts of features (status) on their Rewards accounts. Some may not have Qantas Points Converted, Boosters Redeemed, or saved any $$ on fuel because they haven’t set those features up. Some may be under 18 and we can’t show BWS info to them. If you leave those fields blank in the configurator, the video won’t play that segment. There are in excess of 150 possible versions of the video - all different lengths.
The technology we use for the project made for this Woolworth campaign is the first of its kind in the world to generate the video "on the fly”.
In December 2022 we sent the new versions of the campaign for Woolworths Rewards was launched in December last year.
This was delivered to 5.8 million people
400,000 videos were viewed on the first morning
— with no capacity issues!
The "favourite items" that the customer bought during 2022 have their own images in the video, and the image files are imported into the video in real time - from the Woolworths image-server.
At the end of the video, a brand new "world first feature" was built in, where a personal infographic appears on the screen, summarising the person's achievements with their rewards that year. Then the customer can tap a SHARE button on the landing page and share their infographic result with any social app they had open.
Over 250,000 people shared their infographic with their friends and family, leading to a huge increase in new members joining the "Woolies Rewards" programme!
This year the video was also available to play via the Woolworths Rewards smartphone app.